Biwenger-Proof Friendships

Biwenger turns 10, and Diario AS wanted to celebrate it with a special of its own. We started from an insight every player knows is true: nothing puts a friendship to the test like a fantasy league. Your closest friends outbid you at dawn, inflate your price with fake offers and team up against you week after week... and they still show up when it matters.

So instead of a generic birthday, we raised a toast to the friendships that survive it. Three prints, three betrayals, and a punchline each: ten years of bidding against you at dawn, and he still helps you move; ten years of fake offers to jack up your price, and he still takes you to his hometown fiestas; ten years of allying against you, and he still invites you to his barbecues. Loud type, an everyday photo and a closing line that ties it all together: “El Fantasy que nos une”.

Happy 10th, traitors. :)

Client
Diario AS
Agency
Havas Creative
Year
2025
Category
Location
Madrid, Spain
Team
Natalia Flores Fernández (AD) · Che Rodríguez (CW)
Awards

More works.

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